NEW PRODUCT DESIGN AND MANUFACTURING INNOVATION: IT TAKES TWO

Innovate or die. An aging mantra (attributed to Bill Gates back in the 1990s we think?), but also still relevant today. The one thing that’s missing? What that looks like in practice. Often, people think only of product designers holed up somewhere working and then re-working designs, wastebaskets full of ideas that proved unsuccessful. What’s…

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